Short answer: the calendar writes itself from three inputs you already have: what sold last month, what's arriving, and the season. Drafts for each post are ready on the first; you edit and post. Consistency beats cleverness on a small account.
The inputs
Top sellers and new arrivals from the POS. Seasonal and local dates. Stock you need to move. Reviews worth sharing. Nothing invented.
The output
Eight to twelve posts a month with a draft caption and the product to photograph, a review-request line for the counter, and the source count of enquiries so you know if any of it is producing sales.
Marketing, reviews and content module
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Written by Christian Stewart, Stewart Systems, Wollongong. Published 2026-09-29. Records and flags, not legal, WHS or insurance advice; rules change, check the regulator for the current one.